Creating a new vibe for the largest under-18s event in the UK
We teamed up with Shutdown to...
Transform their energy into a bold new brand...
Capture their audience's attention with vibey graphics
Help them sell out over 10 events across the UK
Shutdown already had a fantastic connection with the under-18s market, but with new competitors popping up all the time, they needed to futureproof their position – quickly. That’s where we came in. Being such a dynamic team of graphic designers and marketers, we were able to launch into action as soon as we got the green light.
The Strategy & Steps
We kicked off with a workshop to pin down Shutdown’s vibe and USPs. Once we’d dug deep into what sets Shutdown apart from other brands in the market, we got to work to design a logo and social media assets that could be noticed on every busy street corner or social media feed.
+245K Organic Impressions
On Instagram between January and July 2022.
10 Sold Out Shows
From the re-brand we developed, standing out to their core audience
From their investment, they were able to make a huge return on investment.
Overall, we successfully re-branded Shutdown, designing striking artworks including a new logo, social media templates, Instagram highlights, Merchendise designs and much more to ensure consistency and ownability across different social media platforms