The Challenge

Shutdown had established a fantasic connection with their Under 18 Market already, but this was threatened by new events entering the market. Shutdown found that they wanted to show the energy and unique style of their events through their branding. We were challenged to re-brand the company and design a new website that would  position Shutdown at the top of the market, encourage lead generation, ticket sales, and merchandise sales. 

The Process

We created a series of illustrations that captured their events as a whole, a fun, unique, and immersing experience. Their brand identity would then set the tone for their events, who they are and what they are all about. This consistency would encorage a younger audience to stay engaged with the brand, while also re-assure parents that the events were a legitimate, safe and friendly place for their children to attend.  

The Result

Overall, we successfully re-branded Shutdown, designing striking artworks including a new logo, social media templates, Instagram highlights, Merchendise designs and much more to ensure consistency and ownability across different social media platforms 

and markets.