Firing up festival season for a land of music-lovers
We teamed up with Dream Valley for 2023 to...
Grab their audience's attention with
Help them increase ticket sales
Develop their brand to target new customers
Dream Valley, a festival just outside London, needed to encourage more festival-goers to attend their event in 2023. After logistical issues, and having to re-launch their event for Bank Holiday weekend in August it was essential to re-market the event to new customers and stand out against the big players like Creamfields.
That’s where we came in. We worked hand-in-hand with their in-house marketing and operations team to ensure we were sparking the attention of new customers. After seeing their brand, we we're excited to take on the challenge and create something that would have music lovers thumbs' stopping on the home feed.
The Strategy & Steps
We kicked off with Dream Valley by understanding their audience in more depth, and getting to grips with what the festival was really about... it was more than just music.
Once we understood their audience, USPs and vibe we could dig a little deeper into what Dream Valley believes in and wanted to be recognised for. With this we were tasked to create a vast range of graphics, email campaigns and social media videos which would disrupt the festival industry.
We created captivating click-worthy emails for Dream Valley. From concept to copywriting through to asset creation and campaigns.
Strategy first, thumb-stopping visuals which attract organic attention for the right reasons.
Sold Out Event
Working with Dream Valley we helped them achieve a sell out event for 2023.
Increased email open rate with use of catchy subjects and pre-text.