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ALTR Records

Stripping it back to the vibe for Manchester's underground scene

Marketing an event all about the vibe by...

Resonating their label with a new brand identity

Helping their events sell 86% of their tickets

Increase brand awareness with funky graphics

Altr Records, a record label in Manchester we’re looking to host their second event in the city, and eventually scale their brand. But with a competitive underground scene, it was essential they captured the attention of an audience who wanted what they had to offer. 


After our kick-off call with the label, we were able to jump in and create a brand more fitting for their audience. We event took on the challenge of creating new artwork for their events series that shouted about their vibe.


The Strategy & Steps

Before we designed anything, we kicked things off with our deep-dive call where we found out more about the brand’s ambitions, goals and plans. We wanted to get to grips with who they were, what their audience cared about, and how we could help them sell out their events and cut through the clutter in Manchester. Once we’d found out what we needed we began designing the event’s brand and created:

  • A logo with character design

  • Brand guidelines

  • Business card designs

  • Email banners

Scroll down to see our branding in action!

The Event Artwork

For the event artwork, each event had a slightly different theme, but with Altr Records opting for part of our Energise Package, we were able to create:


  • An event artwork poster

  • A series of social media asset designs

  • Email marketing assets for their event

  • Facebook banners

  • Set time designs

  • And so much more!

We wanted them to have a consistent feel for each event, and for them to look professional, recognisable and portray the vibe they wanted to give off - which was being all about the music.

The Story

After working with Altr Records, and delivering their new brand identity and artwork designs, here’s what the founder Matt Garvin, had to say about our collaboration…

"I’ve put countless hours into ALTR as a brand, trying to build a reputation in the music & events industry. But, I always felt there was something missing. This Is Apollo have been the key in unlocking our brand identity. The team have been extremely supportive within our meetings & messages helping us to articulate our vision for the brand & have been extremely creative in the graphic design produced. As a result of working with This Is Apollo we have a clear and distinct brand identity to build on & I’m extremely excited to continue working with the team to build our brand"

The Standouts

Ready to see results like Altr Records? Got a venue, event, or festival that needs to make noise? That’s what we’re here for. Take a look at our services and the rest of our projects or get in touch.

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