Branding & design for London's
newest underground event
We teamed up with INLV to...
Create a new brand identity to align with their audience
Help them promote their debut event at LDN East
Develop assets alongside their marketing strategy for the brand
INLV, an underground music label in London, needed a brand identity to reflect their new movement. Their goal - to encourage more ravers to attend their events in 2023.
That’s where we came in. We worked hand-in-hand with their in-house marketing and operations team to ensure we were sparking the attention of new customers. After understanding their vision, we we're excited to take on the challenge and create something that would have music lovers talking about their debut event and brand!
The Strategy & Steps
We kicked off with INLV by understanding their audience in more depth, and understanding what their brand was really about.
Once we understood their audience, USPs and vibe we could dig a little deeper into what INLV wanted to be known for. With this we were tasked to create their branding, something which felt urban and underground.
We also needed to create artwork and graphics to market their debut event at LDN East.
We created a high-impact brand identity, with brand assets to be used across different posts, artwork and marketing material. Further, we created a range of event artwork including social stories, posters, flyers, paid ad creative and so much more!
1 Sold Out
INLV's debut event at LDN East SOLD OUT!