EDEN Ibiza
Reaching 250K+ Ravers With Strategic Graphic Design
& Social Media Management
Project Background
Eden Ibiza is one of the most well-known clubs on the island. As a well-established venue, and home to house music residency's like Defected, we took over Eden’s social media management in April 2022 - June 2022 with the aim was to increase awareness and engagement on the account.
What We Did
We knew we needed to disrupt their social media and help market their other events. In order to do this we took our 5-stage approach and dove deeper into where their problems stemmed from and how we could fix this.
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We created a social media strategy, one month at a time
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We created a bank of social media assets for the brand to use backed by research
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We aimed to create a community of Ibiza lovers on their account
Through our management style, and content creation some of our posts reached an audience of over 120K organically, with zero ad spend, helping build trust between the brand and their audience.
Aside from our management of Eden's social media accounts, we were also tasked to create an artistic direction for their Ibiza comes to London event in Summer of 2021. With a residency at The Egg LDN, we needed to bring the tropical vibes of the island to London.
In order to capture the attention of potential customers, we decided to amp up the style of the artwork with a range of illustrations that consisted of a mixture of London Icons with recognisable Ibiza elements.